Show mobile menu
Show search control
Show search control
Search Site

International Marketing and Selling Cross-Border

The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier. You can now access customers around the world the same way you do in your local market, giving you potential for exponential growth.

An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.

During the morning session you will learn how to create an action-plan for an international digital strategy.

Topics include:

  • A look at how to use online research tools
  • Helping you plan for international website optimisation
  • Looking at creating a strategic approach to social media and social commerce
  • Understanding how digital lead generation and international B2B can help attract and grow customers from around the world.

The afternoon session will be tailored for selling goods cross-border. Specifically international selling via your website allowing you to test new markets with minimal investment.

Topics include:

  • Understanding how to operationally set your business up for international selling
  • International Conversion Rate optimisation
  • Strategic highly targeted traffic driving strategies for effective selling
  • Understand eMarketplaces and other sales channels as a new route to market.

Event eligibility:
In order to attend this fully-funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once.  Click Here to Register!

Please note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derby, Derbyshire Nottingham or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.

 

Date: Thursday 1st November 2018
Time: 9am - 4:30pm
Venue: East Midlands Chamber S41 8ND