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Mastering the Financial Basics for Small Companies

This workshop is hosted by D2N2 Growth Hub and is part-funded through the European Regional Development Fund.

This workshop has been specifically designed for very small businesses who need to get the financial basics in place so they can grow successfully.

During this practical workshop we'll be covering:

  • Profit margins - understanding gross and net margins and why they are so important
  • How pricing affects your gross margin and the critical importance of getting it right
  • How to calculate and improve gross margins
  • How to identify higher margin work and products, and the impact of low margin work
  • Wholesale and retail pricing
  • Why you need to know your break-even point and how to calculate it
  • Why controlling overheads is so important and how to do it
  • Simple financial control - the things you must be managing to have control of your business
  • How to give your business a simple financial health check

You'll leave the workshop inspired to go back to your business and find ways to improve your profits and cash, armed with a toolkit to help you do it.

Who Should Attend?

This workshop is open to small and medium-sized businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire. It will be particularly suitable for owners, managing/financial directors of established, ambitious businesses across all sectors, including the professional services.


5pm - 5.30pm: Arrival, Tea, Coffee, Snacks and Networking

5.30pm: Introduction to D2N2 Growth Hub

5.40pm: Workshop Presentation by Serena Humphrey

6.45pm: Tea and Coffee break

7pm: Workshop Presentation by Serena Humphrey

8pm: Finish

About the Speaker: Serena Humphrey FCMA CGMA

Managing Director of The F Word Ltd, Serena is an experienced Finance Director, financial strategist, financial coach, NLP Coach and Practitioner, and speaker. Having learnt from harsh personal experience in the early 90s, Serena has worked with hundreds of companies over the last 25 years on a mission to help business owners create the life they thought their business would give them. She built and sold her first business and now runs The F Word to bring out the Financial Genius in as many small companies as she can!


Todd McQuilkin - Managing Director Air IT Ltd
For me the course was business life changing and I would encourage all business owners, MD's & CEO's to attend the F word (love the name).I thought the workshop was well presented and delivered at a level that kept me engaged throughout the session. To be able to write a draft Action Plan by the end of the session was a real plus. Too many times you go away and never follow through.

Simon Leadley - Sales Director, Managed Business Communications Ltd
I found the course very interesting, I have taken a number of points raised and already started to implement these into my businesses. It was delivered very clearly and was very relevant to business owners. I particularly liked the way the course was delivered in a non-accountancy jargon manner.

Dominic Waters - Managing Director, Waters Homes Ltd
The workshop was a brilliant insight into the financial structure of my business.
Brilliantly executed! I would definitely recommend this course to other businesses as its essential best practice for finance. It really gets you thinking in a friendly environment.


Click Here to BOOK!


Date: Wednesday 26th June 2019
Time: 5pm - 8pm 
Cost: Free! 
Venue: Cromford Mills, Cromford, Derbyshire DE4 3RQ